We have a new look!

Our rebrand includes a new logo, refreshed core range labels and artwork, and a new direction for special releases. The move sees us retire the core branding, logo, and general aesthetic that’s been at the heart of our brand since 2020.

The new logo, which has adopted the limp wrist motif originally found on our 2024 pale ale Limp Wrist, aims to capture and communicate the spirit of Queer Brewing to a wider audience, and bring our core branding in line with the direction of our more recent releases. The new core range branding is fresh and exciting, with bold typefaces and refreshed artwork that aim to speak to the our target audiences better than before.

“Our first logo was designed by me on a laptop in the back of a car coming back from a family holiday, and it served Queer Brewing well for the first year or so of its life,” Lily says. “We replaced this with a rebrand in early 2021 to coincide with the launch of our first three core beers, inspired by beer tradition (particularly Continental brewing), reflecting our DIY non-conventional approach, and our aesthetic tastes at the time.”

“As the company has grown, however,” she continues, “this branding has felt increasingly dated and no longer speaks to who we are, what we do, and what our values are. With the launch of new beers coming out of our brand new brewery, we thought this was the perfect time to give our branding a little zhuzh, and to really capture the essence of Queer Brewing from a visual branding and communications perspective.”

As Queer Brewing has matured and grown as a company—from a workforce of just one to now one of six—we’ve seen a growth of our key target audience in the LGBTQ+ community. One of the few queer and trans owned breweries worldwide, and the first in this country, wearing our identity on their sleeve has been a core value from the very start, and indeed is a large part of our mission: to provide visibility and representation for LGBTQ+ people via great beer. A brand refresh with a logo that centres this was a no brainer for Charlotte, who designed the new branding.

“This is the first brand refresh where we’ve overhauled everything, so it’s been daunting—but we’re all super happy with how everything’s looking,” she says. “The new branding is future-facing and super sleek, as we leave behind something that no longer feels like us in favour of something more aligned with our brand values and our community. The new printed cans feel so recognisably us, and the logo is cutesy, instantly recognisable, and communicates exactly what we want it to—as our name has since the start. It’s iconic, just like us!”